School Spirit Design Challenge

Join the Challenge

Registration closes Tuesday, October 27th, 11:59pm EST

Reimagine school pride through design, storytelling, and innovation

In this pilot program, select NYC CTE educators will participate in a guided creative challenge to define their school’s identity, design a capsule collection of school spirit-driven products, and develop a final pitch using AI-powered tools.

This is an opportunity to bring new energy into your school community while building real-world creative and career-connected skills.

What you’ll create?
Participants will develop a School Spirit Capsule Collection that reflects the identity, culture, and voice of their school community.

Each collection will include:

  • A clear School Spirit Theme + Story

  • A minimum of 5 designed items (apparel, accessories, or school-based products)

  • AI-supported concept development using tools like NewArc.ai and other creative platforms

  • A final pitch deck presentation showcasing the full vision

All sessions will be held virtually on Tuesdays from 4:00 - 5:00PM

Session 1 - November 3 - Story & Identity

- Define your school’s spirit by exploring community values, culture, and narrative.
- Develop a strong thematic direction to guide your collection.

Session 2 - November 10 - Design the Collection

- Create your capsule collection of at least 5 items.
- Use AI tools to visualize and refine product concepts.

Session 3 - November 17 - Build the Pitch

- Translate your ideas into a compelling presentation.
- Learn how to communicate concept, design, and impact clearly.

Office Hours - November 24 - (Optional Support Session)

- Get hands-on support across storytelling, design, and presentation before final submission.

December 1 - FINAL PRESENTATIONS

At the conclusion of the program, educators will present their School Spirit Capsule Collections.

Our Winning School will receive:

  • A full GoodThings curriculum partnership for the remainder of 2026–27 school year

  • Funding for our Design Your Own Sneaker Program

  • Continued support to bring creative programming into their classrooms

The winner will learn about the footwear industry and design their own School Spirit Shoe in Winter/Spring 2027.

What Educators and Schools Gain

  • A new framework for student engagement through creativity and identity

  • Tools to integrate design, storytelling, and AI into classroom learning

  • A replicable model for school culture building and pride

  • Exposure to real-world creative careers and product development pathway.


Who Should Join?

Educators who:

  • Educators interested in creative, project-based learning

  • Teachers across CTE, arts, media, business, or general education

  • Schools looking to strengthen identity, culture, and student engagemen

  • Leaders open to integrating AI tools and creative technology into learning

  • No design experience needed — just heart and curiosity.

Want to Bring Your School’s Story to Life?

Registration closes Tuesday, October 27th, 11:59pm EST

Spots are limited - this is an invite-only pilot program.

Join this program and shape how creativity, culture, and education intersect across NYC schools.

Join the Challenge

What is a Capsule Collection?

A capsule collection is a small, intentional set of products designed around a unified theme - built to tell a story, represent identity, and create impact.