There are 20 Jobs in the Footwear Industry.

Most people know about being a footwear designer, but there are other jobs that need to be done to make sure the best sneakers are available. Some jobs are focused on creating the products while other jobs focus on the numbers behind the business or the communication with the consumer.

We want to discuss all of these jobs while we have a friendly competition between the Students and the Teachers. Each team will select a design to be prototyped and sold to see who knows more about sneakers and raise money for the school.

Learn about the careers and design the school’s sneaker.

Designs are Ready

Stage 2: Brand Marketing

Event Calendar

Planning the best days to engage with an audience is crucial to building connection and opportunity to sell the product.
Product Styling

Developing looks that consumers can see themselves in - whether they are editorial or commercial.
Content Creation

Documenting the process and creating stories to help communicate how the project is something that others should and can support.
Graphic Design

Creating a look and feel for the project makes the work memorable.
Digital Campaigns

Sharing the brand digitally - social media and email marketing - is a quick way to allow others to celebrate the project.
Activations & Posters

In-person gatherings to celebrate the project gives consumers a way to connect to the people behind the work.