GoodThings partnered with UA Gateway and Mrs. Palumbo’s AP Digital Design & Animation class to integrate our 20 Jobs in Footwear curriculum into the classroom through a hands-on design competition. As part of the students' personal portfolios, they developed product concepts and pitches while applying real-world design, storytelling, and industry thinking.
We also collaborated with Mrs. Palumbo and Gateway faculty to co-create a school shoe that reflects Gateway’s broader vision, not only as a technical institution, but as a learning environment that values creativity, expression, and design-driven futures.
Support the Gateway Community & Pre-order the UA GATEWAY Shoe before March 6th!
Student Design
The Ocean Carver is to represent water and with its immense and seemingly endless expanse and evokes a deep sense of fear and unease. Its vastness, stretching far beyond what the eye can see, symbolizes the unknown and mysterious forces that lie beneath its surface. Furthermore, the endless depths of the ocean, dark and unfathomable, represent a terrifying realm that humans can never fully understand or control. This fear stems not only from the danger it poses but also from the way it reminds us of our own vulnerability in the face of such an overwhelming and unpredictable natural force.
School Design
The Urban Assembly Gateway School for Technology sneaker was thoughtfully designed to represent the heart of our school community. This sneaker serves as a wearable symbol of identity, innovation, and belonging, reflecting our art and technology-focused mission rooted in collaboration, creativity, and growth. More than just footwear, the Gateway Tech sneaker celebrates our students, staff, alumni, and families, honoring the dedication of those who came before us and inspiring pride and support for the generations yet to come.
Student designs are Ready
Stage 2: Brand Marketing
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Event Calendar
Planning the best days to engage with an audience is crucial to building connection and opportunity to sell the product.
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Product Styling
Developing looks that consumers can see themselves in - whether they are editorial or commercial.
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Content Creation
Documenting the process and creating stories to help communicate how the project is something that others should and can support.
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Graphic Design
Creating a look and feel for the project makes the work memorable.
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Digital Campaigns
Sharing the brand digitally - social media and email marketing - is a quick way to allow others to celebrate the project.
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Activations & Posters
In-person gatherings to celebrate the project gives consumers a way to connect to the people behind the work.
There are 20 Jobs in the Footwear Industry.
Most people know about being a footwear designer, but there are other jobs that need to be done to make sure the best sneakers are available. Some jobs are focused on creating the products while other jobs focus on the numbers behind the business or the communication with the consumer.
Learn about the careers and design the school’s sneaker.
Start designing now.
